Case Study

Empowering Digital Change: Strategic Technology Overhaul and Global Rebranding

Isagenix DigitalRebrand

THE CHALLENGE

Isagenix was in the middle of a global rebrand and they were looking to carry it through into their digital experience across various channels.

24 Countries, 12 Languages

  • 300+ Page website
  • 30+ WordPress Sites
  • 260 Automated Emails
  • 12 Unique Checkout Flows

THE SOLUTION

Conducted a brand audit to deliver a new digital brand experience across 60+ digital properties.

  • Faster Time to Market,utilizing an iterative approach
  • Enabled Marketing team todeliver 230+ pages across 6 menu structures
  • 18+ Reusable 2.0 Componentsacross US, CA, PR + Global

Isagenix eCommerce

2X Improvement in MemberCheckout

Reduced member checkout flow from 14 clicks to 7 clicks.  

5 Globally EnhancedCommerce Flows

Retail, PC,Enrollment, Wholesale and Autoship

Isagenix Sales Dashboard

13 Widgets, 50+ Instances

Modular widgets provide guidance and coach through the customer& sales journey

Completed in 3 Sprints

Using a Lean ProductStrategy we were able to design& validate 13 widgets to support the customer journey

30% Customer Engagement

By providing timely and necessary information to the user weincreased time on page and improved content discoverability

Isagenix DesignSystem

12x Developer Efficiency

(18 Components = 230+ Pages)

4x Time to Market

( from 12 months to 3 months)

5x Designer Efficiency

( 5h to 1h)

Over 18 configurable components enabling Marketing to deliver 230+pages to promote brand integrity and increasing efficiency by 17x.

Design System designed and built in Figma

Case Studies

Explore how strategic product design and UX initiatives have transformed businesses, driving innovation, efficiency, and exceptional user experiences across diverse industries.
more Posts