Isagenix DigitalRebrand

THE CHALLENGE

Isagenix was in the middle of a global rebrand and they were looking to carry it through into their digital experience across various channels.

24 Countries, 12 Languages

• 300+ Page website
• 30+ WordPress Sites
• 260 Automated Emails
• 12 Unique Checkout Flows

‍THE SOLUTION

Conducted a brand audit to deliver a new digital brand experience across 60+ digital properties.

• Faster Time to Market,utilizing an iterative approach
  
• Enabled Marketing team todeliver 230+ pages across 6 menu structures
  
• 18+ Reusable 2.0 Componentsacross US, CA, PR + Global

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Isagenix eCommerce

2X Improvement in MemberCheckout

Reduced member checkout flow from 14 clicks to 7 clicks.  

5 Globally EnhancedCommerce Flows

‍Retail, PC,Enrollment, Wholesale and Autoship

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Isagenix Sales Dashboard

13 Widgets, 50+ Instances

Modular widgets provide guidance and coach through the customer& sales journey

Completed in 3 Sprints‍

Using a Lean ProductStrategy we were able to design& validate 13 widgets to support the customer journey

^↑30% Customer Engagement

By providing timely and necessary information to the user weincreased time on page and improved content discoverability

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Isagenix DesignSystem

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^↑ 12x Developer Efficiency

(18 Components = 230+ Pages)

^↑ 4x Time to Market

( from 12 months to 3 months)

^↑ 5x Designer Efficiency

( 5h to 1h)

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Over 18 configurable components enabling Marketing to deliver 230+pages to promote brand integrity and increasing efficiency by 17x.

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